PINA – successful destination marketing mobile and in social networks
5C-Mobile developed the PINA platform for tourism regions who seek customer contact and loyalty in the media their guests use.
As a comprehensive travel guide PINA offers the full spectrum of the destination's activities, services and offerings to the guest at any time (and anywhere) in his mother tongue for free. That way the destination accompanies the user not only seamlessly on their mobile phones, but also on any computer as a widget (software tool).
Reach of the PINA Platform
The PINA platform is designed universally, i.e. all data and information of the destination will be stored only once and are immediately available
- on 350 mobile phones as a software,
- on the mobile Internet*
- for use with the leading suppliers of personalized home pages (iGoogle, Windows Live, Yahoo!*),
- on the PC (Vista- and Opera-Widget),
- on the Mac (Apple Dashboard),
- for integration into Blogs,
- for integration in social networks like Twitter, mySpace, Facebook
- and for iPhone/iPod Touch*.
Context
The modules of the PINA-platform can be deployed in a number of cases, e.g. for ski resorts, hiking destinations, museums, exhibitions, events, festivals, parks, cities, national parks, ...
PINA in Action
Try PINA Winter 2008/09: Alpe di Siusi, Monterosa-Ski, Schmitten, Zell am See, Brigels, Switzerland
Features of the PINA-Platform
Basic Features
- Weather Forecast
- Snow depths
- Events
- Opening status of all lifts and slopes
- Telephone numbers of local service providers
- News
- Webcam images*
Additional Features on the Mobile Phone
- Interactive Map including all lifts, ski slopes, lodges and recreational activities
- Operation times for all lifts and slopes
- Information for safety on the slopes (emergency numbers, piste rules)
- Avalanche Service
- Schedule of shuttle buses
*Part of roadmap for version 3, winter 2009/10
With minimal time effort and at low costs PINA makes all offerings of a destination immediately available to the guest on their favorite media – anytime, anywhere. It enhances the competitiveness and future safety of a destination by increasing customer loyalty and profits, strengthening brand positioning, reducing costs, and enabling a direct dialogue with the guest.